Weekly update on development process (Sep 13, 2021)

Shield Finance ($SHLD) is developing Market Crash Protection. Subscribe to Telegram / Twitter to get notified about early access.

Weekly progress

  1. Released our Heroes Not Dead collection on OpenSea:
    + Designed the setting & tier system.
    + Implemented the image generator.
    + Wrote a script to upload the images to OpenSea (their API doesn’t provide an easy way to do it, so we had to resort to UI manipulation).
  2. Started the NFT airdrop.
  3. Reached out to multiple admins to host airdrops in their groups.
  4. Reached out to multiple NFT makers to host airdrops in their groups.

Lessons learnt

  1. In crypto, paying money for marketing is not enough. Since people are aware of scams, they will only promote a new project if someone vouches for it. We should spend time building our network of personal connections. This will not be immediately visible on the progress report (we can’t publish “built a connection with {PersonName}”), but this is necessary for long-term success.
  2. It’s better to hire dedicated people for each subproject. This is possible because each subproject is a different product, even though they are related by the fact that 50% of the fees are used to buy & burn $SHLD. We have already decided to hire a marketing specialist — see below.

Next week focus

  1. Launch Market Crash Protection on the testnet, get test users, prepare for mainnet launch next week.
  2. Continue promoting our NFT collection.

Since we’re getting closer to the product launch, we are shifting our focus from development to marketing. To facilitate this, we’re going to hire a marketing specialist. If you know a good candidate, please let us know by contacting Neroll.

If you have questions about our progress, please send them to the special group. We will answer them in an upcoming AMA on Sep 15, Wednesday at 12:00 UTC.

About Shield Finance

Shield Finance ($SHLD) is developing Market Crash Protection that allows users to insure their portfolio against major market crashes. If you want to get notified about early access to our product, please follow our Telegram & Twitter. If you want more details, feel free to read the technical documentation. If you want to trade the $SHLD token, use Uniswap or DEXTools.

For any questions about Shield Finance, please reach out to us on:

Website: shieldfinance.io

Telegram: @ShieldFinanceHQ

Twitter: @ShieldFinance

Reddit: r/ShieldFinanceHQ

Medium: @ShieldFinanceHQ

YouTube: Shield Finance

$SHLD token: Uniswap + DEXTools

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